Amazon Go Europe

Amazon is preparing to launch checkout-free supermarkets in the UK

amazon goAn Amazon Go store in Seattle.Matt Weinberger/Business Insider
AMZN Amazon.Com

968.37 8.52 (+0.90 %)

DisclaimerGet real-time AMZN charts here »

Amazon has trademarked the slogan “No Lines. No Checkout. (No, Seriously.)” with the Intellectual Property Office in the UK.

The official trademark was filed by the Seattle-headquartered company on May 11 and published on May 19.

The move, first spotted by Bloomberg, suggests that the ecommerce giant intends to launch its Amazon Go supermarket in the UK in the near future, going head-to-head with the likes of Tesco, Waitrose, and Sainsburys.

Amazon Go stores feature technology that allows shoppers to simply walk in, grab what they want, and leave.

Amazon opened its first Amazon Go test store in Seattle earlier this year. The cashierless store uses a range of sensors and a smartphone app to know what customers have purchased.

Amazon did not immediately respond to Business Insider’s request for comment.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: