Lidl will debut its first nine U.S. stores in North Carolina, South Carolina and Virginia on June 15 at 8 a.m. Each store will hold a four-day grand-opening celebration following a ribbon-cutting ceremony at 7:40 a.m. The locations are Kinston, Greenville, Sanford, Rocky Mount and Winston-Salem, N.C.; Spartanburg and Greenville, S.C.; and Virginia Beach and Hampton, Va.
“We cannot wait to open our first U.S. stores and introduce customers to grocery shopping refreshed, retooled and rethought to make life better,” said Brendan Proctor, president and CEO of Lidl US, whose headquarters is in Arlington County, Va. “Every day in our stores, customers will enjoy the smell of Lidl’s freshly baked breads, a selection of sustainable products like our certified fresh and frozen fish, and top-quality wines from around the world available at market-beating prices. Our mission every day is to deliver our customers less complexity, lower prices, better choices and greater confidence.”
Customers at each store will be able to take advantage of limited-time grand-opening special offers. The first 100 customers to arrive at each location will also get a wooden coin for a chance to win up to $100 in Lidl gift cards. Customers will be able to sample Lidl’s products and get a complimentary Lidl reusable bag while supplies last. The opening-day excitement will extend through the weekend with games, activities, prizes and specials.
According to Lidl, its products will regularly be available for up to 50 percent less than products in other U.S. supermarkets. Shoppers will also encounter newly constructed, easy-to-navigate stores measuring just 20,000 square feet each and featuring six aisles, fresh-baked breads and pastries, prepared throughout the day in a department by the store entrance; healthful, sustainable offerings; organic and gluten-free options; mainly exclusive-brand products manufactured to exacting quality standards; an ever-changing selection of nonfoods items each week, including fitness gear, small kitchen appliances, toys and outdoor furniture; and store hours coinciding during prime shopping times: 8 a.m. to 9 p.m., Monday through Sunday.
The Germany-based company previewed its private-brand offerings at a press event earlier this month in New York. The grocer has also divulged that it plans to open as many as 100 stores along the well-populated East Coast by the close of 2017.
Lidl operates more than 10,000 stores in 27 countries throughout Europe.