Harveys to Florida

First Harveys Supermarket coming to Tampa, thanks to conversion of Winn-Dixie site

TAMPA — Some Winn-Dixie stores in Florida are being converted into Harveys Supermarkets, including one store in Tampa.

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Jacksonville-based Southeastern Grocers, the parent company of Winn-Dixie, Harveys, Bi-Lo and Fresco y Más grocery stores, is converting seven Winn-Dixie stores in Florida into Harveys Supermarkets this year in an effort to expand the Harveys brand in the state, according to a press release. The Winn-Dixie store at 2525 E. Hillsborough Ave., is the only one in the Tampa Bay area being converted. It will be the first Harveys Supermarket to open in the region. Others are opening in the Ocala, Orlando, Jacksonville, Cocoa and Winter Haven markets. The Winn-Dixie stores will remain open during the conversions.

Harveys is a grocery brand well known in Georgia. Last year, Southeastern Grocers began renovating many Harveys stores and expanding the chain into new states like Florida, South Carolina and North Carolina. The first Harveys Supermarket opened in Nashville, Ga., in 1924. The chain has 70 locations in Florida, Georgia, South Carolina and North Carolina. Most stores in Florida are located in the Panhandle and around Jacksonville.

Harveys Supermarkets offer a similar shopping experience to Winn-Dixie, in that consumers can shop in produce, meats, deli, seafood, bakery and pharmacy departments and prices are value focused. Stores tend to range in size from 18,000 and 35,000 square feet.

Contact Justine Griffin at jgriffin@tampabay.com or (727) 893-8467. Follow @SunBizGriffin.

The new Harveys Supermarket locations include:

• 2525 E. Hillsborough Avenue, Tampa

• 2722 N. Pine Hills Road, Orlando

• 49 Arlington Road South, Jacksonville

• 1066 Clearlake Road, Cocoa

• 2640 NE 14th Street, Ocala

• 3435 N. Pine Avenue, Ocala

• 2700 Recker Highway, Winter Haven

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